ECR's International Commerce Institute
ECR's International Commerce Institute
Working to the Same Agenda
The consumer goods industry touches the daily lives of 7 billion consumers and accounts for one third of global GDP. The new Consumer Goods Forum (CGF) brings the organizations involved in this vast undertaking into one single body, working to the same agenda.
The new leaders of CGF Coca-Cola CEO Muhtar Kent and Carrefour CEO Lars Olofsson have outlined their goals and priorities. With its huge resources and influence at its disposal, the CGF has the ability to make change happen.
The five key planks of change will be sustainability; health; wellness; and food safety;
operational excellence; knowledge sharing/people development and emerging trends. These are the big areas where the CGF can “make a real difference”.
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ARCHIVE
The review keeps readers up-to-date with the latest research and new thinking in consumer goods in a cross-disciplinary way.
Digest of a decade of breakthrough articles on business strategy, shopper marketing and supply chain in the Consumer Goods Business
This digest is presented to you by the International Commerce Institute of ECR Europe. It contains a selection of summaries of breakthrough articles that have previously been published in the International Commerce Review: ECR Journal.
What is the International Commerce Institute?
The mission of the International Commerce Institute is to bring about a behavioural change in relationships among thousands of Consumer Goods practitioners by promoting joint value creation through shared learning and the implementation of ECR best practices.
The institute's initiatives include:
- Accreditation and industry qualification programmes to ensure consistency and a high-level of quality across national boundaries
- executive and vocational education programmes to foster broad-scale change in the way business is conducted within and between retailer and manufacturer companies
- partnerships with academia to ensure that ECR knowledge is developed, shared and disseminated both in academic curricula and within retailer and manufacturer companies throughout the world
- publications to disseminate ECR knowledge
More information about each of these initiatives can be found on this website.
