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Progressive Management Programme

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PMP video interview:


Please click here 

ICR

 Interview

International Commerce Review: ECR Journal

Interview with Xavier Hua, Managing Director of ECR Europe

Volume 10, No 1, Spring 2011: please click here

Please visit also the Springer website. Please click here.

 
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Understanding Consumers

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Progressive Management Programme, module 1, Understanding Consumers

Module Objectives:

Highlights successful techniques for suppliers and retailers to collaborate in sharing information and uses latest analytical approaches to understand shoppers. Identifies specific strategies for both parties to align marketing and business plans.

Module Director

t.b.d 

 The Moduel Director will be joined by other members of the LBS faculty and visiting Academics as well as Executive Contributors.