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5th International ECR Research Symposia
Up one levelSep 14th - 15th 2006, Stockholm University School of Business, Stockholm, Sweden. The moment of truth - Value creation through service and staff empowerment
Plenary Session - Theme "China - change agent"
Retail in China and its effect on existing global best practices -
Pei Liang, Secr. Gen CCF
Combining Brands, values and people -
Prof. Ulf Elg, Lund University
Learn from the changing China -
Prof. Tony Fang, Stockholm University
Chinese consumer behavior-brand loyality in focus -
Prof. Birgitta Olson