Demand management is a complex business process, given the diverse instruments available, the large number of items and stores, and the complex supply chain costs and flows associated with changing the demand flow. The session features some latest advances in integrating demand management with supply chain management.

Nicholas D'Agostino III, D'Agostino Supermarkets

Prof. Hau L. Lee, DemandTec

Prof. Marc Sachon, IESE