3rd International ECR Research Symposium
Up one levelSession VIII
Developing and Launching New Products Successfully
Chair:
Joerg S. Hofstetter
Speakers:
Costas Stamatakis, Unilever, Greece
Stuart Ross, Tesco, UK
Christopher B. Dunk, SAS Institute, Germany
Andrew Hill & Rod Dowle, Dunnhumby, UK
Franz Steigerwald, Wella, Germany