E-Commerce and B2B-exchanges are both hot topics in almost all industries.
Because the CPG (Consumer Packaged Goods) industry stands to benefit from future developments within the B2B market, many kinds of platforms are also being launched in the CPG industry.

On the one hand there are horizontal exchanges providing web solutions in specific functional areas. For instance, horizontal exchanges exist in procurement, logistics, HR services and advertising. On the other hand there are vertical exchanges which are created to serve the particular needs of a specific industry. Vertical marketplaces exist in the CPG industry as well as in many other industries.