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International Commerce Review: ECR Journal

Interview with Xavier Hua, Managing Director of ECR Europe

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Gold Award Winner 2008

Up one level

"Student Award" - winning paper of the year 2008 - the winner is Ms Mariska van Stipdonk, Eindhoven University of Technology, The Netherlands, for her academic work: Efficient handling on secondary packaging.

The master thesis project, as described in this paper, contains an analysis of the factors that influence the handling time in the retail store and is executed at Metro Cash & Carry Netherlands. Especially the reduction in handling costs that can be achieved with the implementation of Shelf Retail Ready Packaging is analyzed. Moreover, the implementation issues regarding a successful implementation of Shelf Retail Ready Packaging are discussed.

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