Document Actions
Silver Award Winner
Up one levelStudent Award - winning paper of the year 2004. The silver award is Antti Syväniemi, for his academic work: Using of target customer purchase information in retail chain management
The competition in the grocery market has been increasing due to the internationalisation of trade. The growth of trade has stabilised and consumers’ elasticity to prices has increased. At the same time, there is a demand for better quality and service and increased scepticism towards branded products.
