This digest is presented to you by the International Commerce Institute of ECR Europe. It contains a selection of summaries of breakthrough articles that have previously been published in the International Commerce Review: ECR Journal. 

Since the year 2000, the ‘Review’ has attempted to bring insight and spawn the creation of New Knowledge amongst thought leaders in both academia and the business community around the world. The Review’s Editorial Board is a roll-call of the most admired supply chain, marketing and retail academics today. They, along with executive contributors from leading companies, use the Review as a medium through which to bring you the best of their research and thought leadership.

We are deeply indebted to all of the contributors that have utilised their time, brains, knowledge, and experience to develop the breakthrough insights reflected on the following pages. Additionally, we are proud that several of the generated insights are the results of research supported by the ICI-Unilever Research Grant.

The selection of articles in this booklet attempts to give a balanced overview of potential solutions to challenges facing our businesses today. The editors realize that the – very condensed – summaries don’t do full justice to the original articles and their authors. We therefore take the liberty to suggest the interested reader to download full articles from the website of the International Commerce Institute: http://www.ecr-institute.org.

The International Commerce Institute is ECR Europe’s long-term commitment to address behavioural and knowledge development in order to reap the benefits of ECR implementation. The International Commerce Institute is deeply committed to striving for continuous improvement towards the vision of ‘working together to serve the consumer better, faster, and at less cost’. The mission of the International Commerce Institute is to bring about a behavioural change in relationships among thousands of Consumer Goods practitioners by promoting new knowledge development, joint value creation through shared learning, and the implementation of ECR best practices.

The Board of the International Commerce Institute (in alphabetical order):

Graham Booth
Xavier Durieu
Raoul Hasselgren
Arnd Huchzermeier
Daniel T. Jones
Mauro Manacchini
Jörg Pretzel
Sjoerd Schaafsma
Robert Wilkinson

Brochure now free for download.