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Archived issues of the International Commerce Review
Creating Shared Value with Consumers
Who are companies for? Are they just for one group of people, such as shareholders, or do they earn their legitimacy by serving many different groups of people at the same time?
In this issue of International Commerce Review, Nestlé CEO Paul Bulke provides one clear perspective. The foundations of sustainable success lie in creating shared value – and the trick is knowing how to do so in an integrated, systemic way. Thus, Nestlé food products don’t only aim to taste good, they also seek to deliver health and wellness. The process of making them provides jobs and, if organized properly, environmentally sustainable economic development. And if this is done well, the net result is consistent delivery of shareholder value too. Understanding value chains in these terms has far-reaching implications for the whole industry.
Rebuilding Trust and Taking Global Responsibility
These words summarize the context of this issue. The Consumer Goods Forum (CGF) is now the largest consumer goods organization in the world. Its reach and inclusiveness are truly breathtaking, and if it can help all of its members to work together more effectively, it can make a big contribution to solving the many global challenges we face.
The birth of The Consumer Goods Forum marks the beginning of a new era of cooperation between retailers and suppliers across the world to collectively address the major challenges facing our industry and society across the globe.
The contribution of the International Commerce Review is to ask the leading voices in the industry to articulate these new challenges, mobilise the best brains in the academic world to help develop answers to them, and report on pioneering success stories.
The review keeps readers up-to-date with the latest research and new thinking in consumer goods in a cross-disciplinary way.
Core areas include the challenges, opportunities and pitfalls in collaboration and cooperation between organisations, across borders and between consumers, retailers and suppliers.
Now published under the section International Commerce Review "Why Fairness Matters" by Ludo Van der Heyden and Thomas Limberg
"Make the numbers" is an over-riding force in many modern companies. But the more managers focus on what they achieve - "results" the less they worry about how they achieve it. New research shows how and why attention to fair process is key to performance.
The International Commerce Review: ECR Journal is a periodical published up to four times per year by the International Commerce Review.
Read "The invisible Opportunity", by Daniel T. Jones most downloaded article of this issue.
