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Vol. 10, No. 1, Spring 2011
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Editorial: Creating Shared Value with Customers
Who are companies for? Are they just for one group of people, such as shareholders, or do they earn their legitimacy by serving many different groups of people at the same time?
Europe on the Global Stage
Xavier Hua is the new Managing Director of ECR Europe. What are his plans for the role?
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- € 5.00
Building the Right Foundations
“You’re only successful when you create value for the consumer.”
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- € 5.00
Shared Warehouses - Sharing Risks and Increasing Eco-efficiency
Share a strategically important asset with a competitor? Not likely!
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- € 5.00
Financing the Chain
Good supply chain management can create competitive advantage – but a lack of financial coordination between customers and suppliers can limit the benefits.
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- € 5.00
Collaborating in an Imperfect World
“Category captainship” is a controversial concept attracting criticisms from suppliers, retailers and regulators alike.
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- € 5.00
So you Think you Know your Customers
More than mere research-based statistics, our customers are real people – with changing and often contradictory needs and desires. But how do you find the ‘real’ ones? Try focusing on their goals.
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- € 5.00
Nothing to Sell, Plenty to Offer
As a “lifestyle concierge service”, Ten Group’s approach to business is worlds apart from that currently inhabited by consumer goods manufacturers and retailers. Can we learn anything from it?
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- € 5.00
The Laws of Brand Gravity
Many marketers devote entire careers chasing goals such as brand differentiation, customer segmentation, increased loyalty, and improved advertising effectiveness. But are they wasting time and money on a wild goose chase?