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Vol. 9, No. 1-2, Summer 2010
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Editorial: Rebuilding Trust and Taking Global Responsibility
These words summarize the context of this issue. The Consumer Goods Forum (CGF) is now the largest consumer goods organization in the world. Its reach and inclusiveness are truly breathtaking, and if it can help all of its members to work together more effectively, it can make a big contribution to solving the many global challenges we face.
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Picking the Winners
Only a select few innovations ever see the light of day. Most end up as ‘also rans’. But how do we choose? And how do we know we’re not throwing out potential blockbusters along the way? Time to enter the innovation tournament, by Christian Terwiesch and Karl T. Ulrich.
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Working to the Same Agenda
The new leaders of CGF Coca-Cola CEO Muhtar Kent and Carrefour CEO Lars Olofsson have outlined their goals and priorities, interviewed by Alan Mitchell.
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Taking Responsibility
Extracts from a speech given by Unilever CEO Paul Polman to the Progressive Management Programme in London on 26 February 2010.
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The New Logic of Truly Efficient Retail Promotions
Price promotions cause significant amounts of waste in packaged goods manufacturing and retailing – causing stockouts on the one hand, and excess stock on the other. However, a new way of thinking about contracts can help solve the problem. It’s becoming possible to make the dream of efficient promotions a reality, by Andreas Breiter and Arnd Huchzermeier.
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Who Is the Best at Making Decisions?
It goes without saying that senior managers with lots of experience tend to make better decisions than novices. Or does it? New research shows that managers make, and repeat, the same mistakes as novices – and often don’t learn as fast, by Gary E. Bolton, Axel Ockenfels and Ulrich W. Thonemann.
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When the Best Packaging Is No Packaging
At first glance, recycling waste packaging seems ‘green’. However, it’s a costly business, requiring a large amount of CO2-intensive transportation and processing. Instead, why not simply eliminate the packaging? An Italian experiment shows this approach can have many benefits, by Chieko Minami, Davide Pellegrini and Munehiko Itoh.
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Afterthought: How Long Is a Piece of String?
The definition of what it means to be ‘responsible’ or ‘sustainable’ is always changing. Today, the main focus is on sustainable, responsible supply chains. But the corporate social responsibility (CSR) agenda may be on the move again. How responsible is your company’s investment strategy, by Murat Uenal and Clermont Munoz.