Personal tools
Navigation
Progressive Management Programme

PMP VI cover.jpgPMP_teaser_hotspot.jpg

PMP video interview:


Please click here 

ICR

 Interview

International Commerce Review: ECR Journal

Interview with Xavier Hua, Managing Director of ECR Europe

Volume 10, No 1, Spring 2011: please click here

Please visit also the Springer website. Please click here.

 
Header
Document Actions

ECR: a pragmatic approach

Up one level

by Daniel Corsten and Arnd Huchzermeier

ECR is all about finding practical ways to improve business performance. It requires new thinking and new technology – and plenty of careful testing. Even then, it’s no substitute for good basic business sense.

Download this Article

go back