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New forms of CPFR
Up one levelby Katerina Pramatari, Dimitris Papakiriakopoulos, Angeliki Poulymenakou and Georgios I. Doukidis
To date, most CPFR projects have focused on retailer distribution centres, on new product introductions and products on promotion. But CPFR principles can be applied to the entire range, delivered direct to stores.
