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Retail internationalisation: an organising framework
Up one levelIf retail internationalisation was easy, it would have happened a long time ago. Adapting to new markets is a subtle process: ‘learning how to learn’ is critical to success, by Luca Pellegrini
Economies of scale and scope will only take you so far as a retailer entering foreign markets. What’s really needed is innovation, fast learning and adaptability. That’s why so few succeed.
