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Store atmosphere: still a fledgling art
Up one levelIn-store environments are created by more than 50 different stimuli, such as light, colour, space and so on. But managing them holistically remains a real challenge, by Francesco Massara
Consumers’ experience of a store depends on many different cues – sight, sound, smell, sense of space, and so on – and also on what they are looking for. Designing better store experiences is a new and complex art.
