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International Commerce Review: ECR Journal

Interview with Xavier Hua, Managing Director of ECR Europe

Volume 10, No 1, Spring 2011: please click here

Please visit also the Springer website. Please click here.

 
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Do we really need 10 varieties of salt?

Up one level

by Giusi Scandroglio

Over the years, consumers have become expert supermarket shoppers. Now, however, choice and marketing overload are making shopping a stressful experience. Simplicity, clarity and transparency are new consumer needs.

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