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ECR ten years’, on: is the job done?
Up one levelThe European ECR movement is now ten years old. An ECR veteran asks: Has it achieved its goals? What are its strengths and weaknesses? And what should it do next? by Raoul Hasselgren
Some 10 years ago AIM (Association des Industries de Marque - European Brands Association) in Brussels started some discussions with their members regarding the question if Europe should hang on the American development of ECR.
