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Taste, senses and sensibility
Up one levelHow do you convey the quality of a food product without misleading consumers? With so many cues available, marketers have lots to play with - and many ways to get it wrong, by Monika Schröder
Consumers invest activities surrounding food, whether purchasing, preparing or eating it, with meaning far beyond mere sustenance. Successfully communicating food-related - quality and related consumer value - can help maximise the benefits consumers get from their food.
