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What should an Internet store look like?
Up one levelEvery retailer knows store layouts can dramatically affect both sales and consumer satisfaction. But what is the ideal ‘store layout’ for a virtual store? And what are the trade-offs? by Adam P. Vrechopoulos
Researchers have shown that web site design is a major influence on perceived convenience, time spent on a web site and overall traffic and sales levels. Conventional retailers design their stores in ways that produce specific emotional effects to buyers, which in return influence their behaviour. The question is, what is the ideal design for an Internet grocery retailer?
