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Vol. 6, No. 1, Spring 2006
Up one levelInterview with Lee Scott: Wal-Mart: Living up to new expectations
The world’s biggest company is ‘growing up’, says Wal-Mart CEO Lee Scott in this exclusive interview. But, he confesses, in a fast-changing environment this is “a painful process”, by Daniel Corsten and Tom Gruen
Assessing the contribution of ECR
ECR is now ten years old. But what are its actual effects so far? A major research study assesses progress so far – and what we can learn for the future, by Joerg Hofstetter and the ECR Europe Academic Panel
Interview with Justin King: Making Sainsbury’s great again
To maintain or transform a company, the starting point is always the same. It’s all about customers and colleagues, says Sainsbury’s CEO Justin King, by Daniel Corsten and Alan Mitchell
The paradox of choice
Choice brings costs as well as benefits: stress, anxiety, regret. Too much choice is not just a problem for shoppers. It’s a real threat to retailers and brands. So what should we do? by Barry Schwartz
How do shoppers really shop?
Millions of people shop in grocery stores every day. Yet we know very little about their journey through the store. New research throws new light on shopper navigation, by Jeffrey S. Larson, Eric T. Bradlow and Peter S. Fader
Category management: when 1 + 1 = 3
Category management can help drive sales and profits. But which elements of the concept contribute most? And how can we get them working together even more effectively? by Bjoern Kahler and Michael Lingenfelder
Learning from long experience
Nowadays, everyone is in favour of closer collaboration and customer focus. But still, it is easy to underestimate their potential benefits, by Paul Polman