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Vol. 7, No. 1, Summer 2007
Up one levelThe International Commerce Review: ECR Journal is the official publication of the International Commerce Institute and the link between global thought leaders in academia, retailing and the Consumer Goods business
Editorial: Preparing for a new leap forward
If the agenda of the Milan ECR conference and the contents of this issue of the International Commerce Review are anything to go by, the consumers goods industry is once again brimming with new ideas and out-of-the-box thinking - along with a realization that faster change is not only possible but necessary, by Daniel T. Jones, Arnd Huchzermeier and Alan Mitchell.
In Brief: Could Innovative retail services be the driver behind RFID adoption? by Dr. Katarina Pramatari and Prof. Arnd Huchzermeier
In a consumer survey conducted between Nov 2006 and Jan 2007 in Greece and Germany, consumers were asked to express their attitude towards innovative retail services. These services were identified in focus groups with innovative consumers and range from simple ideas not relating to technology such as well informed
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We need to Challenge our current ways of working. Interview with Peter Brabeck-Letmathe
Interview with Peter Brabeck-Letmathe, Chairman and CEO Nestlé Group, by Alan Mitchell
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We don't question ourselves enough. What are we doing why? Interview with Anders Moberg
Interview with Anders Moberg, President and CEO Royal Ahold, by Alan Mitchell
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Destination 2016 by Peter Jordan and Ruud van der Pluijm
The packaged goods industry faces a ‘huge agenda for change’, warns a specially commissioned GCI report on the supply chains of the future. A move from ‘push’ to ‘pull’ supply chains, intensifying two way communication with shoppers, and much greater information sharing are just a few of the transformational trends to sweep the packaged goods industry over the next ten years.
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The Invisible Opportunity by Daniel T. Jones
The Western European packaged goods industry is not ‘mature’. It’s suffocating under a mountain of institutionalized waste – waste that’s so deeply embedded that it’s not easy to see; waste that’s stifling the industry’s ability to deliver improved value. Now, however, a series of related but separate initiatives among both retailers and manufacturers is transforming the industry’s prospects.
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Brand Versus Brand by Nirmalaya Kumar and Jan Benedict E.M. Steenkamp
Once upon a time, 'private label' was another word for 'cheap', 'generic', 'copycat'. But over the last ten years, leading retailers have completely reinvented private label, introducing products that sometimes beat manufacturer brands on quality and price, innovating on value, and building complete portfolios to give shoppers a choice of price points and benefits. Along the way, they have turned 'private label' into fully fledged brands in their own right.
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What are Visa and Mastercard for and who they are really serving by Arnd Huchzermeier and Ludo van der Heyden
At one level, today’s payment card system is spectacularly successful. The industry offers a potentially rich ‘win-win-win’ between consumers, retailers and banks, providing consumers with an easy, convenient way of making payments both at home and abroad (plus the nohassle ability to draw on credit lines), retailers with security and processing ease, while also delivering lucrative a revenue stream for banks.
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Peering Through a glass darkly by Hau L. Lee
Many early estimates of the benefits of RFID have proved to be wildly optimistic in terms of timing and/or scale. Companies thinking of investing in RFID face a dilemma: many of the biggest likely benefits of RFID implementation are, in principle, impossible to quantify. How, then, to build a robust business case for investment?
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Afterthought: RFID: Vision or fantasy? by Paul Zipkin
Many glib assumptions are being made about the progress of RFID. It is generally assumed that the cost of RFID tags will inevitably fall to a level where they become economic for example, but achieving these low costs isn’t simply a matter of time. The chicken-and-egg challenge of cost (we need low costs to generate volume and we need volume to generate low costs) won’t be overcome without breakthroughs in many areas.