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In Brief: Could Innovative retail services be the driver behind RFID adoption? by Dr. Katarina Pramatari and Prof. Arnd Huchzermeier
Up one levelIn a consumer survey conducted between Nov 2006 and Jan 2007 in Greece and Germany, consumers were asked to express their attitude towards innovative retail services. These services were identified in focus groups with innovative consumers and range from simple ideas not relating to technology such as well informed
These services were identified in focus groups with innovative consumers and range from simple ideas not relating to technology such as "well informed and friendly personnel-expert staff" to service highly dependent on new technologies such as "self-checkout"(1). Interestingly consumers both in Greece and in Germany place "expert staff" on top of their preference list (see Figure 1 on Page 8).
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