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Asking for it by Ananth V. Iyer and Apurva Jain
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Sometimes suppliers have to reduce service levels for one retailer to meet another retailer's demands. Often, suppliers' own policies make the problem worse. What's the way forward?
Retailer sales strategies - every day low pricing versus intensive promotions - can have huge effects on suppliers' inventory and supply costs. Are manufacturers unwittingly incentivizing retailers to mess up their operations? If so, what is the best way forward?
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