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Innovating innovation: The case of Seven-Eleven by Hirofumi Matsuo and Susumu Ogawa
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7-11 is working closely with branded suppliers to develop new products that are often sold exclusively through its store. In doing so, it is changing the nature of the innovation game.
Seven- Eleven Japan is admired globally for its supply chain management. Now it's rewriting the rules of innovation with a collaborative approach that integrates product, supply chain and sales process development.
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