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Turning Waste into Wealth by Renato J.Orsato, Fernando von Zuben and Luk Van Wassenhove
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Aseptic cartons are difficult to recycle. But in Brazil, Tetra Pak has turned the high costs of landfill into a significant source of profit... by creating a completely new business eco-system.
Recycling and environmental responsibility need not be an "on cost". It could be a way of unleashing hidden wealth. But to succeed, companies need to build new win-win commercial ecosystems, as Tetra Pak Brazil discovered.
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