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Vol. 8, No.1., Autumn 2008
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Editorial: An opportunity for fresh thinking
How rapidly things change! Just a few months ago most business were making plans on the assumption of continued robust prosperity. But the world's financial crisis has made mincemeat of all that. Recessions looms, you can almost hear the sound of people battening down the hatches, withdrawing their horns and preparing for the worst rather the best, By Daniel T. Jones, Arnd Huchzermeier and Alan Mitchell.
- Price:
- € 5.00
Momentum strategy
Why and when it's better to spend less on marketing, by Jean-Claude Larréché.
- Price:
- € 5.00
Reaping what you sow?
How China is forcing a supply chain strategy rethink, by Aleda V. Roth, Andy A. Tsay, Madeleine E. Pullman and John V. Gray.
- Price:
- € 5.00
Unplanned purchasing
Is the lower of in-store marketing being oversold? by David R. Bell, Daniel Corsten and George Knox.
- Price:
- € 5.00
Betting on the future
How prediction markets can help guide your company, by Teck Ho and Kay-Yut Chen.
- Price:
- € 5.00
To share or not to share?
If data is so valuable why does we use it so badly? By Sabine Ritter and Peter Jordan.
- Price:
- € 5.00
Afterthought: Marketing's missing metrics
A different - consumer - perspective on measures of marketing effectiveness and accountability points to a new marketing research agenda.