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Reaping what you sow?
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How China is forcing a supply chain strategy rethink, by Aleda V. Roth, Andy A. Tsay, Madeleine E. Pullman and John V. Gray.
As food supply chains get longer, new and unexpected supply chain challenges such as transparency and traceability are moving to centre stage. To rise to these challenges, managers need to design quality into their processes.
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