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Vol. 8, No. 2-4, Winter 2009
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Editorial: Information enhanced Customer Relationship
The birth of the The Consumer Goods Forum marks the beginning of a new era of cooperation between retailers and suppliers across the world to collectively address the major challenges facing our industry and society across the globe. The contribution of the International Commerce Review is to ask the leading voices in the industry to articulate these new challenges, mobilise the best brains in the academic world to help develop answers to them, and report on pioneering success stories.
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Simply Connect the Dots
Delighting customers. Cutting costs. Sustainability. On the surface, these look like separate challenges. But they are not. They can all be addressed simultaneously by compressing supply chains – and reinventing management, by Daniel T. Jones
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Are Your Staffing Levels Correct
Most retailers could significantly boost their revenue simply by changing one planning metric: by linking planned staffing levels to store traffic rather than revenue; by allocating the right number of staff to the right places at the right times, by Marshall L. Fisher, Jayanth Krishnan and Serguei Netessine.
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The Power of Simplicity
Interview with Gianni Ciserani, President, Procter & Gamble Western Europe by Alan Mitchell, Managing Editor, International Commerce Review.
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Empowering the New Consumer
This article is based on a speech made by Andy Bond Chief Executive Officer, ASDA, on October 1, 2009.
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Making the Most of the Global Brain for Innovation
Almost by definition, there are more good ideas floating around outside your corporate boundaries than inside. Tapping into this external ‘Global Brain’ is now key to successful innovation. But there are many ways to skin this particular cat, by Satish Nambisan and Mohanbir Sawhney.
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Energy-efficient Supply Chains
With oil prices down from previous highs, many supply chain managers are breathing sighs of relief. However, acting now to improve supply chain energy efficiency is not only socially responsible, it will also boost the bottom line and reduce future risk by Martin Stuchtey and Tobias Meyer.
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Afterthought: When a "Law" isn't a Law at all
Of all the popular ideas of the Internet boom, one of the most dangerously influential was Metcalfe’s law. Simply put, it states that the value of a communications network is proportional to the square of the number of its users, by Bob Briscoe, Andrew Odlyzko and Benjamin Tilly.