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Editorial: Information enhanced Customer Relationship
Up one level
The birth of the The Consumer Goods Forum marks the beginning of a new era of cooperation between retailers and suppliers across the world to collectively address the major challenges facing our industry and society across the globe. The contribution of the International Commerce Review is to ask the leading voices in the industry to articulate these new challenges, mobilise the best brains in the academic world to help develop answers to them, and report on pioneering success stories.
It is appropriate that this issue begins with three clarion calls to a new era. Andy Bond, Chief Executive Officer of ASDA in the UK, calls it the era of “democratic consumerism” in which big business must regain the trust of internet empowered consumers.
