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Making the Most of the Global Brain for Innovation
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Almost by definition, there are more good ideas floating around outside your corporate boundaries than inside. Tapping into this external ‘Global Brain’ is now key to successful innovation. But there are many ways to skin this particular cat, by Satish Nambisan and Mohanbir Sawhney.
Innovation is the preferred pathway to achieve growth for most companies. However, when economic times become tough – as they are now – companies hasten to reduce their costs, and innovation plans often become prime candidates for cost trimming.
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