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Jointly Agreed Growth
Up one levelHousehold Consumption in the 27 European Union member states (EU 27) reached in 2006 over 6.6 trillion Euro, an annual 4% value growth (2.1% volume) and a 2.7 trillion Euro growth over the last 10 years, by ECR Europe (2007)
In the Eurozone only, household's savings reached 768 billion euro a year in 2006, over 3 & 4 times the level of savings in Japan and USA, demonstrating hereby a huge potential for growth for the grocery industry.
Growing the grocery market, in a sustainable and profitable way for all, by better satisfying shopper and consumer needs is the imperative.
ECR Europe has drafted a user guide for commercial teams, the Jointly Agreed Growth Process (JAG), recommending a 3-year business plan with annual review.